The secret isn’t to be more virtuous, but to be strategic.
- Senior Lecturer in Journalism, University of Westminster
Climate change need not be a taboo topic at the dinner parties, like politics and religion.
Here are some of the triggers that can help social media posts explode online.
Charli XCX’s endorsement of Kamala Harris is a perfect ‘political mindbomb’.
Konten yang terlalu sedih malah membuat pembaca mundur, terdiam, dan tidak membagikan ataupun meng-klik beritanya.
Frightening headlines alone are unlikely to inspire people to change their behaviour.
Hillary Clinton failed to unleash the power of the meme.
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