After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 will drop ‘ugg’ for international sales.
- Lecturer, School of Fashion and Textiles, RMIT University
Through her choice of sneakers, Kamala Harris signals a new era in female political leadership and demonstrates how footwear choices can shape a leader’s identity and ability to connect with voters.
In a saturated market, fatigued by gratuitous partnerships such as Nike x Tiffany & Co., this collaboration has been praised for its timeless authenticity.
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