Albena Björck

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Purpose-driven leadership is a management approach to strategifying work and people management that operates at four different levels: cognitive, emotional, relational and material. Achmad_Khoeron/Shutterstock

Chief Purpose Officers: A leadership solution or another management fad?

Nicole Steller, ESCP Business School; European Academy of Management (EURAM); Albena Björck, ZHAW School of Management and Law, and Guido Möllering, Witten/Herdecke University

Make way for the Chief Purpose Officer - a corporate compass for keeping firms’ strategy in line with their purpose statements, but can they genuinely change organizations for the better?

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