Ahmed Benhoumane

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I’m a lecturer and researcher in digital and social media marketing. My work examines how contemporary culture and online environments influence consumer attitudes and behaviors. I’m particularly interested in how consumer values shape the way individuals engage with brands, causes, and digital content.

Experience

  • 2022–present
    Associate professor, Ascencia Business School
  • 2023–2025
    Postdoctoral research associate, UQTR - Canada
  • 2020–2022
    ATER, Tours University
  • 2017–2020
    Research assistant, West Brittany University

Education

  • 2021 
    West Brittany University, PhD in Digital Marketing
  • 2017 
    IAE Brest, Master in Marketing

Contact Ahmed for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision