Aaron Luntala Nsakanda

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  • Associate Professor of Management Science and Supply Chain Management, Sprott School of Business, Carleton University
Many of us collect points via loyalty programs. They’re popular, but can cause headaches for the companies who head up loyalty and rewards programs. (Shutterstock)

Rewarding your shopping loyalty with points

Michael J. Armstrong, Brock University and Aaron Luntala Nsakanda, Carleton University

The companies that head up loyalty rewards programs must compensate for their uncertainty about your reward preferences.

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