Articles on X/Twitter
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For many firms, ESG-related social media activity appears to be more about managing their public image than signaling genuine environmental commitment.
An expert on news consumption looks at how the popular new platform could shake up the industry.
Bluesky, the microblogging alternative to X, is having a moment. A social media researcher explains why people are flocking to it – and why it isn’t likely to recapture the early days of Twitter.
There is still public hunger for reliable and trustworthy information. This should give news media outlets hope – and inspire them to invest in new ways to reach audiences.
With a name that invokes freedom and a clean start and a design that promises to put control back in our hands, the Bluesky platform is attracting users away from Twitter/X en masse.
As well as becoming an ‘everything app’ and a place where lies continue to flourish, X is likely to see an increase what’s known as ‘cyberbalkanisation’.
The findings raise suspicions as to whether Musk has tweaked the X’s algorithm to increase the reach of his posts in advance of the US presidential election.
X user numbers have fallen sharply in the US and UK, reports suggest. Alternatives are waiting in the wings.
Social media platforms, the modern public squares, are being manipulated by foreign influence campaigns. AI makes those campaigns more effective.
Tailored messaging, repeated exposure, and false grassroots campaigns are classic propaganda techniques, now used widely by state-back trolls.
A new model looked at more than 3.6 million sentences posted on X, with an 86% success rate in identifying the emotion being expressed.
An impending election doesn’t mean that people have to avoid social media altogether. When used wisely, it can still be an important source for political information and an outlet to express opinions.
In terms of paying for content and regulating content, the federal government gets a mixed report card.












