The International Olympic Committee continues to add new sports to attract younger viewers. Will it work or could there be unintended consequences?
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Sports keep evolving – and so must the Olympic Games. But can the inclusion of new events like breakdancing and kiteboarding also create a new generation of fans?
New sports are being added to the Olympics all the time in an effort to remain relevant to younger audiences, while others (sorry baseball) are left out.
Top contributors
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Professor in Sociology of Sport and Gender, University of Waikato
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Professor, School of Psychological and Social Sciences, University of Waikato
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Honorary Professor, School of Kinesiology, Western University, London, Canada; Adjunct Fellow, Olympic Scholar and Co-Director of the Olympic and Paralympic Research Centre, Institute for Health and Sport, Victoria University
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Senior Lecturer in Sport Management, Deakin University
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Senior Lecturer in Sport Management, Deakin University