Sports keep evolving – and so must the Olympic Games. But can the inclusion of new events like breakdancing and kiteboarding also create a new generation of fans?
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A BMX freestyle expert explains the recipe for success in one of the Olympics’ newest — and most dangerous — sports.
The inclusion of new action sports can offend Olympic traditionalists and outsiders alike. But it’s part of a long-term strategy to keep the games relevant and appealing to younger fans.
