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In some ways, the new film has been four decades in the making. And it all comes down to Mattel’s savvy franchising strategy, starting in the 1980s.
A new book explores the enormous Alien franchise spawned by the 1979 film.
A new series has been announced by Netflix but the last time the game was adapted it wasn’t exactly a success. The lack of coherent narrative within the expansive gaming world may be to blame.
Fan culture is thriving in Westeros. Although HBO’s Game of Thrones has ended, fans will ensure that the show lives on (and changes) across multimedia platforms, long into the future.
The app market is estimated to generate US$77 billion (£47.2 billion) in revenue each year – and the segment of children’s apps has grown particularly strongly. However, given that developing an app costs…




