The NFL’s embrace of the sport points to a promising future. But gender and political divides could stand in the way.
Articles on Super Bowl
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Polarization invades parts of Americans’ lives that really aren’t political, dividing society more deeply. That includes decisions about whether or not they like meatloaf or chili.
Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
The coach’s legendary terseness and his rejection of technological trends belie a wealth of knowledge about the game and its history.
Even parents who don’t drink much throughout the year may have a few extra eggnogs at a Christmas party or beers while watching the Super Bowl. And that has implications for how they treat their kids.
Today it’s smart technology that will defend drivers and pedestrians. Over a century ago, it was the Klaxon horn.
As the Kansas City Chiefs prepare to take on the Philadelphia Eagles, The Conversation takes a critical look at some of the biggest news stories from the past NFL season.
The Super Bowl is more than a game — it’s an ecosystem of parties, the halftime show, the ads and 100 million people watching despite the sport’s ugly and dangerous side.
Researchers who analyzed every sports bet placed online since 2018 found that young adults are the fastest-growing group of bettors, with more than 70% of them placing in-game bets.
The brief 2022 US ban on avocado imports from Mexico underscored the risks of being so heavily reliant on a product that comes from one region in one country.
As the Los Angeles Rams prepare to take on the Cincinnati Bengals, The Conversation takes a critical look at some of the biggest news stories from the past NFL season.
For the NFL, playing the national anthem started as a patriotic marketing ploy. It’s now played before every game alongside ‘Lift Every Voice,’ the Black national anthem, and ‘America the Beautiful.’
Advertisers forked over $5.5 million for a mere 30 seconds of air time during the Super Bowl. Here’s Twitter’s verdict on which brands got social media bang for their bucks.
The rise in the popularity of Amanda Gorman, the nation’s first National Youth Poet Laureate, represents a prime opportunity for educators to use spoken word poetry in the classroom.
Over the past year, the singer has carefully constructed a visage that has made him nearly unrecognizable.
The falsetto virtuosity of the Weeknd, headliner of this year’s Super Bowl halftime show, contrasts with popular ShantyTok singalongs. How do these both reflect masculinity in 2021?
From Super Bowl ads to Netflix documentaries, the complicated issues of criminal justice are portrayed in simplistic and highly political ways.
The tip-top physical condition of J.Lo and Shakira shouldn’t cause women to throw up their hands and stop working out any more than Olympic cyclists should inspire us to quit riding our bikes.
Watching the chances of victory change injects life into sports, both real and fantasy.
Legendary football coach Vince Lombardi coached his last game half a century ago, but his approach holds timeless insights for educators.
Top contributors
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Knight Chair in Sports Journalism and Society, Penn State
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Professor and Director, Center for Gambling Studies, Rutgers University
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Professor of Marketing, Auburn University
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Professor of Sociology, West Virginia University
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Professor of Public Policy and Saul L. Stern Professor of Civic Engagement, University of Maryland
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Professor of Ethics, Auburn University
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Professor of Political Science, UMass Lowell
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Associate Professor of Sport Media, University of Iowa
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Professor of AfroEurasian Sport, EM Lyon Business School
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Associate Professor of Kinesiology, Penn State
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Professor of Psychology, California State University, Northridge
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Associate Professor, Design Anthropology, Swinburne University of Technology
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Endowed Chair in Community Medicine and Public Health, University of Connecticut
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Professor of Kinesiology, Affiliate Professor of History, Director of Research and Educational Programs for the Penn State Center for the Study of Sport in Society, Penn State
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Director, Sports Capital Journalism Program, Indiana University