Soccer is already Canada’s most-played sport, but its fans have historically lagged behind its players. A recent record-breaking World Cup run may help close that gap.
Articles on Sports fans
Displaying 1 - 20 of 32 articles
From the cringey ‘U-S-A!’ to the iconic ‘You’ll Never Walk Alone’, the battle for soccer’s top prize starts in the stands.
In 1976, fans could score a ticket to the MLB All-Star Game for $6. In 2026, tickets start at over $200.
Australian sports may need to follow the NFL when it comes to capturing fan interest, with new research showing the US league is gaining ground.
There are better ways for teams to cut their climate impact.
Romance novels are on the rise – but what has that got to do with sports?
Liverpool has already won the English Premier League, but some smaller clubs are still fighting to capitalise on a once-in-a-generation opportunity.
The AFL and NRL seasons are getting longer, seemingly every year. This poses some major difficulties for cricket in summer.
Philly sports fans embrace a working-class ideology that thrives on being the underdog and emphasizes toughness, hard work and a combative defiance.
Sports leagues and teams have realised they need to produce content when games aren’t being played to keep relevance and resonance with their markets.
Most athletes, coaches and fans do not want to acknowledge the impact of luck in sporting contests but it is part of what makes sport so compelling.
They may not realise it but the authoritarian regimes that have poured billions into world spot might not be getting the results they desire.
Patriotic coverage helps forge the Olympics’ sense of community, weaving viewers’ lives together with athletes’ struggles and triumphs.
The Edmonton Oilers are more than a hockey team. In some ways, they symbolize devotion to a way of life − and one of Canada’s major industries.
New research shows racism among sports fans in Australia is still rife. White footy fans need to report racism – otherwise they’re giving a free kick to bigots.
New research sheds light on the reasons why many people dislike sport in a sport-mad nation.
Fans of women’s sport around the world are rejecting traditional masculine norms of sports fandom, and developing a counter fan culture.
Superstitions have a role in helping hockey fans and players feel more in control of the game.
Why do many Canadian hockey fans feel the urge to support teams they would ordinarily delight in rooting against?
Professional sport leagues change their rules for four main reasons, with the bottom line being to compete against other entertainment options
Top contributors
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Lecturer of Communication, Sports Media, Deakin University
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Professor, Deakin University
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Associate Professor of Education, Charles Sturt University
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Associate Professor of Sport Management, University of Michigan
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Senior Lecturer in Health and Physical Education, University of Tasmania
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Lecturer in Health and Physical Education, University of Tasmania
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Professor of Communication Studies, Vanderbilt University
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Professor of Sociology, University of Manitoba
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Preceptor, College Writing Program, Harvard University
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Head Of Department in Department of Sport & Event Management, Bournemouth University
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Professor, Religious Studies, Department of Classics and Religious Studies, L’Université d’Ottawa/University of Ottawa
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Assistant Professor, Sport Management, Brock University
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Sessional Academic and UNESCO Consultant, Deakin University
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Associate Professor, Gordon S. Lang School of Business and Economics, University of Guelph
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Associate Professor of Computing and Information, University of Pittsburgh