Articles on Rhetoric

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With the American flag reflected in the teleprompter, President Donald Trump speaks at a campaign rally at Duluth International Airport on Sept. 30, 2020, in Duluth, Minn. (AP Photo/Alex Brandon)

Why Donald Trump’s words work, and what to do about it

Because dramatic tension fuels attention, Trump’s words work to generate tension, anxiety and conflict. We need to react with civility, care and calm to undo the cycle of attention and persuasion.
Donald Trump in front of Mount Rushmore in Keystone, South Dakota, July 3, 2020. Saul Loeb/AFP

Donald Trump’s heroic fantasy

An analysis of Donald Trump’s speech at Mount Rushmore reveals the underbelly of his constant use of heroic rhetoric.
President-elect Trump at a post-election rally in Mobile, Alabama, Dec. 17, 2016. Mark Wallheiser/Getty

A field guide to Trump’s dangerous rhetoric

Donald Trump uses language like a dangerous demagogue. The author of a book on Trump’s rhetorical skill gives a guide to the six most important rhetorical strategies Trump uses.
Donald Trump at a press briefing with members of the White House Coronavirus Task Force on April 18, 2020 in Washington, DC. Sarah Silbiger/AFP

Donald Trump’s ‘Chinese virus’: the politics of naming

An analysis of the expressions used by Donald Trump to designate Covid-19 sheds light on his political calculations and on the evolution of his relationship with China in recent weeks.
After the Manafort and Cohen news dropped, many wondered how Trump would respond. By the following morning, a messaging strategy seemed to coalesce. Nick Lehr/The Conversation via Reuters and AP Photo

Michael Cohen’s guilty plea? ‘Nothing to see here’

Trump’s surrogates have deployed tried and true rhetorical techniques to defend the president.

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