With its hi-tech format and team matches, TGL could attract new fans to golf. But it also risks alienating traditional fans of the game.
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History is filled with stories of business magnates taking big financial risks on the next big sports sensation. But emerging sports are more like social movements than business enterprises.
Once rivalling tours are merging and money and competition might be why
As the rivalry between the PGA Tour and the Saudi-funded LIV Golf ends not with a bang, but with a merger, it’s clear both sides are far more interested in financial gain than issues of morality.
Today’s big sport story is LIV Golf, but Saudi Arabia’s involvement in sport will generate many more money-driven, politics-heavy headlines.
But is it a fair way to build sporting influence?
Trump Turnberry has reopened for business in south-west Scotland. Can you mix populist presidential ambition with a sport desperate to update its image?
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Principal Lecturer in Sport Finance, Sheffield Hallam University
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Senior Lecturer in Management, University of Chester
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Professor of Sociology, West Virginia University
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Assistant Professor, Sport Management, Brock University
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Senior Lecturer, Northumbria University, Newcastle
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Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University