Joseph Dick

Joseph Dick is a current PhD student at the University of Guelph, working as a research assistant in the International Institute for Sport Business and Leadership (IISBL). The IISBL works with sport organizations to leverage research into actionable marketing and management insights.

Prior to the University of Guelph, Joseph Dick earned a MA from Brock University in Sport Management. Specifically, he researched the influences of LIV Golf on fans of the PGA Tour after the recent challenge to the PGA Tour's preeminent position with men's professional golf. Overall, his expertise broadly encompasses strategies for sport organizations to garner and retain fan support.