Since college athletes were allowed to sign branding deals in 2021, the debate has continued over whether letting students make money off their names is a good thing.
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In an era of billion-dollar TV deals and million-dollar payments to players, the tax code continues to treat university athletic departments as organizations that promote education and amateur sports.
Should we begin to treat athletes as brands? And what are the consequences of doing so, both on and off the field?
The ability to make money through endorsements is complicating the world of college sports. Do athletes have too much power?
A landmark settlement for student-athletes is raising questions that will take big-time college sports into uncharted territory, 2 sports management experts say.
Nick Saban was one of the most successful coaches in college football history. But he was not a champion of players’ rights.
The organization – which offers its high school-age players a minimum salary of $100,000 – represents a new model for young athletes looking to maximize their earning potential outside of the NCAA.
While most endorsement deals go to college athletes at schools with big-time sports programs, new research has found
community college athletes could profit as well.
Top contributors
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Assistant Professor of Race and Media, School of Journalism and Mass Communications, University of South Carolina
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Assistant Professor of Sport Management, University of Michigan
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Endowed Chair of Sport Leadership and Administration, UMass Boston
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Clinical Assistant Professor of Sport Management, University of Michigan
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Assistant Professor of Sport Administration, University of Louisville
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Associate Professor of Instruction of Sport & Recreation Management, University of Iowa
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PhD, Social and Cultural Health, Brock University
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Professor of Sport Management, University of Mississippi
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Professor of Business Information and Analytics, University of Denver