Articles on Nicotine pouches

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The movement is focused on the idea of ‘clean’ nicotine use, such as pouches, which don’t contain tobacco. MoleQL/iStock via Getty Images Plus

How the pro‑nicotine ‘wellness’ movement rebranded an addictive drug

Nicotine products like pouches and patches are being promoted for cognitive enhancement, stress reduction, improved athletic performance and much more – with little scientific evidence.
Oral nicotine pouches and related ‘snus’ tobacco pouches are marketed as cigarette alternatives. Andrii Atanov/iStock via Getty Images

Oral nicotine pouches deliver lower levels of toxic substances than smoking – but that doesn’t mean they’re safe

While manufacturers say they are marketing oral nicotine pouches as a safer alternative for people who already smoke, nonsmokers and young people are being drawn to them, a large-scale study found.

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