The metaverse offers novel opportunities for retailers and their customers, but retailers need to be adequately prepared to overcome the challenges of new technology.
Articles on Metaverse
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To boost their attractiveness to tourists and residents alike, in 2020 the towns of Gongju and Buyeo – once Imperial capitals – launched the “Smart Town Challenge” to link online and offline services.
Quite how to gauge the size of a city – or where one ends and the next begins – is getting harder to determine. The 21st century belongs to the limitless city.
Rising sea levels due to climate change are already having severe impacts on the nation of Tuvalu. It proposes to build a digital replica of itself in the metaverse. Could it be done?
Meta’s focus on virtual reality might free up space for smaller social media players to compete.
The virtual office promised by the metaverse could bring enhanced surveillance and the drawbacks of online culture to the workplace.
There are benefits to taking college classes in the metaverse, but there are also potential problems.
As businesses establish themselves in the metaverse, the amount of financial transactions there will increase. This will come with previously unknown risks.
The metaverse could open up more access to travel, entertainment and work for all.
Sitting in the front row of a lecture hall could become obsolete as more colleges and universities enter the metaverse.
How might the metaverse take over tourism, a sector which up to now has required physical mobility?
The metaverse is still unfolding, but it has been developing for more than a century. Rudimentary virtual worlds have existed – in imagination and reality – since the days of the telegraph.
Who makes money from the metaverse, and how, comes down to what it becomes. And shaping the metaverse is, to a large degree, a matter of definitions.
The metaverse is being hyped as a game-changing virtual platform that will transform our digital lives. But it has some inherent challenges to overcome in order to achieve mass adoption.
Cross-border advertising and the metaverse are pushing governments to reassess how they manage the potential harm caused by alcohol advertising. Is New Zealand doing enough?
New virtual realities are changing the way we interact with our urban spaces. How will the metaverse make some urban amenities redundant and others indispensable?
Young people have lost out from recent developments in the labour market. Could the shift to working in virtual reality be about to turn the tables?
The value of digital art or other digital objects depends on how much someone is willing to pay for it.
NFTs are hailed as the foundation of the metaverse economy because they allow you to purchase unique digital assets, from art to real estate. But legally, you might not own what you think you do.
From deepfakes to VR: the metaverse could change the future of film and TV production, but probably not as much as some might fear.
Top contributors
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Senior Lecturer in Digital Marketing, University of the West of Scotland
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Associate Professor of Media and Information, Michigan State University
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Assistant Professor, Faculty of Business, University of New Brunswick
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Professor of Interactive Systems Engineering, University of Cambridge
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Senior Lecturer in Digital Cultures, Australian Research Council DECRA Fellow, University of Sydney
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Professor of Management, University of North Carolina – Greensboro
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Professor of Anthropology, University of California, Irvine
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Associate Professor of Design Science, Queensland University of Technology
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Assistant Professor of Communication Arts and Sciences, Michigan State University
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Professor of IT Ethics and Digital Rights, Bournemouth University
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Associate Professor, Institute of Communication, Culture, Information and Technology, University of Toronto
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Professor of Computer Science, Jacobs Technion-Cornell Institute, Cornell Tech, and Co-Director, Initiative for CryptoCurrencies and Contracts (IC3), Cornell University
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Professor of Strategic Design, Queensland University of Technology
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Lecturer in Fraud and Financial Crime Studies, Charles Sturt University
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Chair and Professor of Planning, UCL