Sam Gilbert

Sam is the author of Good Data: An Optimist's Guide to Our Digital Future (Welbeck Publishing, 2021), an advisor at StateUp, and an affiliated researcher at the Bennett Institute for Public Policy.

An expert in data-driven marketing, Sam was Employee No.1 and Chief Marketing Officer at ManyPets, a fintech "unicorn". Previously, he was Head of Strategy and Development at Experian, and Head of Consumer Finance at Santander. He holds an MPhil with distinction in International Relations and Politics from the University of Cambridge, and a BA with first class honours in Modern History and English from the University of Oxford.

Sam's research interests include:
- The political legitimacy of big tech companies (particularly Facebook)
- Social science research methods innovation using Google search data
- Data ethics
- The policy implications of web3