Thanks to algorithms, our music choices have gone from being informed by radio, music press, magazines and TV shows to a fine-grained level of personalisation.
Articles on Media personalisation
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Most fact-checking focuses on social media, yet misinformation can also spread quickly through messaging apps like Whatsapp. Personalised push notifications – sent directly to your phone – could help.
In a joint project with the BBC, we’re exploring how AI could personalise the way you consume media. But we recognise that AI comes with risks too.


