Articles on Hype

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Closely examining the claims companies make about a product can help you separate hype from reality. Flavio Coelho/Moment via Getty Images

New technologies like AI come with big claims – borrowing the scientific concept of validity can help cut through the hype

Scientists across all fields make various types of claims about their innovations. Validity tests check whether they deliver on what they promise.
From baby boomers to X, Y, Z and Alpha, each generation has its own colour palette. Tatiana Buzmakova/Shutterstock

Millennial pink, gen Z yellow, brat green… Tell me your favourite colours, and I’ll guess your generation

Each era has its signature colours: baby boomers’ pastels, millennials’ pink, gen Z’s yellow and neon green – hues that reflect culture and mood as much as fashion.
AI is powerful technology, but that doesn’t mean we should adopt it unquestioningly. SIphotography/iStock via Getty Images

Is AI dominance inevitable? A technology ethicist says no, actually

AI is already widespread and garnering billions of dollars in investment. But that doesn’t mean its ubiquity is predetermined. Society can decide when and how it’s used.
Under pressure, young entrepreneurs would tend to forget to take into account the effects of their ambitions on their surroundings. Just dance/Shutterstock

‘Start‑up nation’: a symptom, but of what?

The enthusiasm for business creation is not without negative consequences, especially for the many who fail. However, the “all entrepreneurs” discourse remains predominant.
The South Korean go player Lee Sedol after a 2016 match against Google’s artificial-intelligence program AlphaGo. Sedol, ranked 9th in the world, lost 4-1. Lee Jin-man/Flickr

No, artificial intelligence won’t steal your children’s jobs – it will make them more creative and productive

The history of human-machine collaboration suggests that AI will evolve into a “cognitive partner” to humankind rather than as all-powerful, all-knowing, labour replacing robots.

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