Articles on Health communication

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Crises disrupt our expectations for the future, thereby affecting our emotions, planning behaviours and identities. (Unsplash/Nick Fewings)

Successful health campaigns during COVID‑19 need to manage our altered ideas about the future

When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
See, no crying or big needles, just a person of colour showing off his plaster. This image does the job without scaring people and demonstrates diversity. from www.shutterstock.com

Pictures of COVID injections can scare the pants off people with needle phobias. Use these instead

Our well-meaning efforts to use images to help demystify the vaccination process or share our pride in getting a COVID vaccine can backfire.
Teaching researchers and scientists communication skills — including social media proficiency — will help inform the public about new discoveries and research. (Shutterstock)

Scientists: Here’s how to fight back against anti‑maskers, climate deniers and anti‑vaxxers

Budget cuts and outsourcing content have affected the amount and quality of science journalism. Scientists should learn to communicate their own findings directly and clearly to the public.
Municipal workers block the streets of the Medina neighbourhood of Dakar, Senegal, on March 22, 2020 as a bulldozer demolishes informal shops in an effort to stop the spread of the coronavirus. (AP Photo/Sylvain Cherkaoui)

Why Africa needs to battle unique challenges to keep coronavirus numbers down

African countries face unique challenges in their efforts to limit the spread of COVID-19, but lessons learned in other regions where the coronavirus has already peaked may be helpful.
Ireland’s health minister, center, models social distancing at his nightly coronavirus press briefing March 27, 2020. Sasko Lazarov/RollingNews.ie/PA Images via Getty Images

Clear, consistent health messaging critical to stemming epidemics and limiting coronavirus deaths

When a government’s health messaging during a crisis is inconsistent or unrealistic, it engenders the kind of confusion, misinformation and non-cooperation seen in the US and UK.

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