Companies are increasingly taking a stand on social and political issues, but they risk alienating customers in the process. Are other brands learning how to benefit from the backlash?
Articles on Gillette
Displaying all articles
It’s time to address one of the roots of the problem.
After the #me-too inspired Gillette ad, a male therapist says this year’s Super Bowl ads were disappointingly mild. But let’s not let that stop us from challenging each other.
The new #MeToo-inspired Gillette ad for men’s razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Top contributors
-
Masculinities Scholar, Cardiff Metropolitan University
-
Assistant Professor, Psychology, University of Waterloo
-
Professor of Marketing, Dhillon School of Business, University of Lethbridge
-
Assistant Professor of Marketing
-
Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
-
Academic Review Officer, University of Toronto