Loyalty schemes can significantly undermine firms’ ability to identify and target their competitors’ customers.
Articles on Frequent flyer programs
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Loyalty schemes tend to be the most generous when the economy has hit a patch of turbulence.
The inquiry’s report is sharply critical of Qantas, and has recommended the decision to block extra flights sought by Qatar Airways be immediately reviewed
Many Starbucks customers are irked by recent changes to its popular rewards program. But they may not have as much to complain about as it seems.
The value of frequent flyer miles sometimes seems to defy the laws of economics.
Carbon taxes targeting luxury emissions are more popular than those which make necessities more expensive.
The true radiation risk from commercial flying has nothing to do with security scans. A radiation expert explains how much cancer risk the most frequent of flyers take on when they take to the skies.
Frequent flyer programs are one of the primary ways airlines build customer loyalty. In a nutshell, the more you travel with the same airline (or its partners), the higher the odds you will be able to…
If you are worried about the impact of your flying on climate change but keep flying anyway, you might be addicted. At least, this is the finding of recent research from the universities of Bournemouth…
Frequent flyer programs have long since expanded out of their airlines, with points now being exchanged across supermarkets, banks and insurance companies. Australia has two domestically owned frequent…
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