Articles on Dynamic ticket pricing

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Here’s another reason not to ask what your seatmate paid for his ticket. Nicolas Economou/NurPhoto via Getty Images

What is personalized pricing, and how do I avoid it?

As AI powers individualized pricing across industries, businesses are increasingly charging based on what they think you can pay.
Melbourne-based start up Choovie will launch a service offering demand based ticket pricing to filmgoers at the end of March. Lucky images/shutterstock

Coming soon to a cinema near you? Ticket prices shaped by demand

Imagine if you could pay less to see films that are less popular. Dynamic ticket pricing already happens in China – and it’s about to start here in over 100 Australian cinemas.

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