Consumers perceive some misspellings positively, but only if the unconventional spelling is relevant and not too extreme, according to a new study.
Articles on Common misspelling
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It was a rocky beginning for English spelling. Then things got worse.
The concept of the greater good has made a comeback in Europe in an era of budget austerity, but in Australia too few of us are alive to its meaning – and to its vulnerability.
Looking for a New Year’s resolution? Forget losing weight, exercising more and quitting the bad stuff. How about we all resolve to spell “definitely” correctly … and “separate” … and “lose” … and “you’re…
Top contributors
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Associate Professor in Language, Literacy and TESL, University of Canberra
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Associate Professor of Leadership, Swinburne University of Technology
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Professor of Linguistics, Monash University
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Monash Affiliate, School of Languages, Literatures, Cultures and Linguistics, Monash University
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Assistant Professor of Marketing, University of Tennessee