Action sports used to be a niche interest but are continuing to gain in popularity - why are more young people gravitating towards them?
Articles on Action sports
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As the Winter Olympics are showing, the unique cultures of action sports seem to support long careers among the top athletes – something other sports and society in general could learn from.
The inclusion of new action sports can offend Olympic traditionalists and outsiders alike. But it’s part of a long-term strategy to keep the games relevant and appealing to younger fans.
