Zoe Wimshurst

Dr Zöe Wimshurst is a Senior Lecturer in Sport Psychology, Chartered Psychologist, and specialist vision coach. Her research examines how cognitive psychology, particularly visual perception training, can enhance elite performance. She has nearly two decades of applied experience across many diverse sports including Formula 1, football, hockey, rugby and biathlon, and her work also supports high-performance fields such as the military and emergency services. Zöe regularly presents at global business conferences and to companies such as NASDAQ and HubSpot on the broader applications of her research.