AI-generated fashion models may become the future, but they should be used responsibly.
- Reader (Associate Professor) in Marketing, Cardiff University
Brands should be careful to avoid the cringe factor.
The Body Shop once led the world as a sustainable retailer but lost dominance when it failed to respond to growing competition and its customers changing needs.
People are more likely to donate to charity when the brand shows ‘bravery’ by speaking up about social causes.
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