Yuhei Inoue

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Saying ‘cheers’ to the lasting goodwill from hosting overseas fans? Martin Rickett/PA Images via Getty Images

Now that the World Cup is over, can host cities turn their investment into a lasting social impact?

Yuhei Inoue, University of Illinois Urbana-Champaign; Alessio Norrito, University of Illinois Urbana-Champaign, and Yohan Lee, University of Illinois Urbana-Champaign

Studies suggest that, played right, hosting large sporting events can pay lasting noneconomic dividends. But it needs sustained effort.

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