Youlin Huang

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I am an Assistant Professor in Marketing and Innovation at International Business School of Zhejiang Gongshang University. I graduated from Xi'an Jiaotong Liverpool University with PhD from University of Liverpool. I received my B.B.A. and M.Res. degrees from Hong Kong Baptist University and University of Liverpool.

My current research focuses on consumer adoption of sustainable innovations, innovative business model, and urban mobility.

Experience

  • –present
    Assistant Professor in Marketing and Innovation, Zhejiang University

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