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Yoonseock Son

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Assistant Professor of IT, Analytics, and Operations, University of Notre Dame

Not even online shopping is free from gender bias. Westend61/Getty Images

June 3, 2024

Online shoppers behave differently after chatting with staff of the opposite gender, new research shows – here’s why businesses should be paying attention

Yoonseock Son, University of Notre Dame; Angela Aerry Choi, Sungkyunkwan University; Corey Angst, University of Notre Dame, and Kaitlin Wowak, University of Notre Dame

Not even online shopping is free from gender bias.

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Location: Notre Dame, Indiana, U.S.
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Joined March 15, 2024