Ying Zou

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I am currently a Ph.D. candidate in Marketing at the Adelaide Business School. My primary research interest lies in understanding prosocial behavior within retail contexts, with a particular focus on checkout charity initiatives. Specifically, I examine the psychological and social factors that shape consumer decision-making and engagement when charitable requests occur at the point of sale.

Experience

  • 2024–present
    PhD Researcher in Marketing, University of Adelaide

Education

  • 2024 
    Shanghai University, Master of Management

Publications

  • 2026
    Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response,

Contact Ying for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration