A new study shows that adding an energy drink to alcohol increases risk-taking among young people – but the effect is imagined rather than real.
- Assistant professor, marketing and behavioral science division, Sauder school of business, University of British Columbia
Une nouvelle étude française montre qu’ajouter une boisson énergisante à l’alcool augmente la prise de risques chez les jeunes. Surprise : l’effet désinhibant n’est pas réel, mais fantasmé !
Contact Yann for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Vancouver, Canada
- Website
- Article Feed
- Joined

