Xiufang (Leah) Li

My name is Xiufang (Leah) Li. I work at RMIT in the School of Media and Communication as a Senior Lecturer, and previously worked at Guangzhou University as an Associate Professor, and Macquarie University as a sessional. I am committed to advancing my primary research areas in Strategic Public Relations and Digital Communication. I will use an interdisciplinary approach with innovative research design to examine the dynamics between people, technologies and content in the participatory media space.
I have published at world-leading international journals in media and communication, including Public Relations Review, European Journal of Cultural Studies, Global Media and China, Journal of Information, Communication & Ethics in Society, Journal of Product & Brand Management, Media International Australia, PLOS ONE, and Digital Health.