Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
- Assistant Professor, Department of Journalism, Advertising and Media Studies, University of Wisconsin-Milwaukee
Contact Xiaoxia for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Milwaukee, WI, USA
- Website
- Article Feed
- Joined
