- Senior Lecturer in Marketing, University of Hull
Dynamic pricing is not always a bad system. But monopolies usually are.
Women and girls need to feel safe in the sporting world.
Steve Smith is now one of only a few Test cricketers to surpass 10,000 runs. Here’s how he stacks up against other players in this exclusive club.
Well known athletes are flexing their entrepreneurial muscles.
International football attracts those looking for influence and revenue.
Cedera dan kelelahan sudah mulai menerpa para pemain yang juga dikeluhkan para klub. Semua berujung pada keberlanjutan bisnis
Injuries and burnout are having a bit effect on the game.
Does more games mean more excitement?
Jurgen Klopp will leave Liverpool with a remarkably similar legacy to the club’s iconic manager, Bill Shankly.
Twitter is in trouble, but is Meta’s Threads a viable alternative for disaffected users? Experts explain.
We examined the pre-match fight on social media to compare how each fighter’s profile brand performed worldwide.
After Brazil’s exit, who might be on course to win in 2022? Experts crunch 150 years of big data to predict the winner.
Social media calls for a boycott of the club’s upcoming match against Liverpool seem to mostly becoming from outside the UK.
How clubs and support teams can help deflect the negative impact of social media.
It’s not just bots which spread misinformation on social media.
Conspiracy theories about mobile phone technology have been circulating since the 1990s and the imagined potential of radio waves to remote control a population.
Twitter analysis shows how fans around the world flocked to the Tyson Fury brand.
Croatia lost to France but has won unprecedented public exposure.
Contact Wasim for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Hull, United Kingdom
- Website
- X (formerly Twitter): @was3210
- Article Feed
- ORCID
- Joined

















