Vinod Goel

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Reason is not the only factor that guides vaccine decisions. Understanding human decision-making is the first step in changing behaviour. THE CANADIAN PRESS/Chad Hipolito

Vaccine hesitancy: Why ‘doing your own research’ doesn’t work, but reason alone won’t change minds

Vinod Goel, York University, Canada

Vaccine hesitancy is often met with one of two responses: Ridicule, or factual information. Both assume a failure of reason, but human behaviour is more complex than reason, so both responses fail.

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