Personal data is sold, bought and traded among companies all the time. But what if the companies profiting from your data had to pay you a share of that earning?
- Professor of Marketing, University of Sydney
People find data difficult to own – and things we don’t own, we tend not to protect.
By choosing to deal with companies with better data protection policies, Australian consumers can create pressure for change in how personal data is handled across the board.
The silver lining to the Cambridge Analytica case is that more people are recognising that we pay for online services with not only our own privacy, but that of our friends, family and colleagues.
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