Vik Naidoo

Professor of Marketing specialising in consumer behaviour within technology-mediated environments, with a particular focus on artificial intelligence.

I bring a combination of executive experience and academic rigour (PhD qualified, with further study undertaken at the University of Oxford and Harvard University).

Parallel to academia, my professional experience culminated in a tenure as Chief Marketing Officer and Chief Strategy and Commercial Officer at one of Australia’s largest education and training organisation (~10,000 staff; ~$1.8–2.0B annual budget). During my tenure, the organisation was twice a finalist for the Effie Awards, a major achievement in the Australian advertising sector, recognising measurable impact in marketing effectiveness.

In academia, my leadership roles have included Council member, Head of School, Associate Dean, Dean, Chief Operating Officer, Pro Vice-Chancellor and Acting Deputy Vice-Chancellor.

I maintain an active research agenda alongside industry engagement, ensuring my work remains both theoretically robust and practically relevant.