Jeff Bezos announced he’s stepping down as CEO, almost 27 years after he founded the company as an online bookstore.
- Coleman Chair Professor of Marketing and Director of Research, Texas A&M University
On July 5, the online shopping powerhouse turns 25. A marketing professor looks back on how Amazon redefined retail for the world.
Chinese customers spend billions on Nov. 11. Why, and what does it mean for the global retail marketplace?
As businesses’ branded mobile apps become more common and popular, how are they affecting shoppers’ buying habits?
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