Vassilis Dalakas

  • Associate Dean of Graduate and Professional Studies and Professor of Marketing at Point Loma Nazarene University (NOT at California State University San Marcos; system is apparently glitched and cannot change my affiliation), California State University San Marcos
Golden State Warriors guard Stephen Curry flexes during a preseason game against the Los Angeles Lakers. USA Today Sports/Reuters

Why sports fans need villains

Many decry ‘superteams’ like the NBA’s Golden State Warriors as bad for the sport. But psychology research shows that they also make us more likely to watch – and bask in the joy of seeing them fail.

Contact Vassilis for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision