Trust Matsilele – The Conversation

African media can resist one-dimensional hype and create a more inclusive and socially responsible conversation around AI. Getty Images

August 19, 2025

Hype and western values are shaping AI reporting in Africa: what needs to change

Sisanda Nkoala, University of the Western Cape; Musawenkosi Ndlovu, University of Cape Town; Tanja Bosch, University of Cape Town, and Trust Matsilele, Birmingham City University

AI coverage in African media has shown that local voices and experts are missing.

Media ethics act as a moral compass for journalists and media organisations. Alexander Joe/AFP via Getty Images

November 18, 2024

Sisanda Nkoala, University of the Western Cape; Rofhiwa Mukhudwana, University of South Africa, and Trust Matsilele, Birmingham City University

South Africa’s press council may need more awareness campaigns to enable citizens to hold the media accountable.

Les stéréotypes sur les conflits, les maladies et la corruption persistent. Shutterstock

September 24, 2024

Wallace Chuma, University of Cape Town; Trust Matsilele, Birmingham City University, and Colin Getty Tredoux, University of Cape Town

L'histoire de l'Afrique ne se limite pas aux conflits, à la pauvreté et à la mauvaise gouvernance ; elle mérite une couverture plus nuancée.

Vertigo3d/GettyImages

September 11, 2024

Wallace Chuma, University of Cape Town; Trust Matsilele, Birmingham City University, and Colin Getty Tredoux, University of Cape Town

The African story is not just about conflict, corruption, poverty, poor leadership, bad politics and disease. Its coverage should be more nuanced.

Malte Mueller/Getty Images

October 22, 2023

Sisanda Nkoala, University of South Africa; Blessing Makwambeni, Cape Peninsula University of Technology, and Trust Matsilele, Cape Peninsula University of Technology

Social media is a lifeline for community radio, helping it grow by being shaped by young listeners.