Uber deliberately positioned itself as a tech company to avoid the regulations of the taxi industry. (Shutterstock)

The manipulation of Uber’s public image profoundly impacted the lives of taxi drivers

The Uber Files leak reveals that the company embarked on a deliberate public relations strategy that involved the media, public officials and academics.
A growing number of businesses across a wide range of industries are successfully selling voyeurism to their audiences. (Shutterstock)

Selling voyeurism: How companies create value from the taboo

Voyeurism provides a glimpse into the private life of another person to give audiences a revealing and entertaining experience.
Why have Uber drivers been regarded more favourably than taxi drivers? Lexi Anderson/Unsplash

How Uber drivers avoided — and contributed to — the fate of taxi drivers

Taxi drivers and Uber drivers perform the same work, but Uber’s categorization as a tech company has contributed to the historical stigma against taxi drivers.
Comedian, actress and YouTube entertainer Lilly Singh inspires 20,000 students and educators at WE Day Toronto at the Air Canada Centre on October 19, 2016. (We Day)

How a rock concert inspires social change

Large benefit concerts can bring attention to various social issues - but research on their impact has been mixed. Two strategic management scholars believe We Day provides a new and positive model for change.

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