A geração de retornos financeiros, por mais nobre e importante que seja essa meta, não é mais suficiente, argumentam três estudiosos de marketing.
- Professor of Marketing, Monash University
Generating financial returns, noble and important as that goal is, is no longer enough, 3 scholars of marketing argue.
Pediatric cancer is one of the cruelest of diseases, and caregivers develop special skills to help their patients. Research shows that caregivers for adults could learn some things from them.
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