A classic example of successful issue management is the NRA’s actions in the wake of the Las Vegas shooting. Brian Snyder/Reuters

What the NRA can teach us about the art of public persuasion

In the wake of the Vegas shooting, the NRA has turned the public’s attention away from the core issue of banning guns by using a business strategy called issue management.
Holden’s latest ad campaign promises “We’re here to stay”, but it seems to have misread the market. AAP/Holden

Holden’s issue advertising campaign misses the mark

In the shadow of its worst ever annual sales figures – fewer than 28,000 Commodores sold in 2013 – Holden is persisting with an extraordinary advertising campaign to “explain” its decision to cease car…

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