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Thomas Robinson

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Lecturer in Marketing at Bayes Business School, City St George's, University of London

Crises disrupt our expectations for the future, thereby affecting our emotions, planning behaviours and identities. (Unsplash/Nick Fewings)

June 30, 2021

Successful health campaigns during COVID‑19 need to manage our altered ideas about the future

Ela Veresiu, York University, Canada and Thomas Robinson, City St George's, University of London

When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.

Are you who you eat? Photographee.eu/Shutterstock

September 3, 2019

Being vegan says so much more about you than just your ethics

Thomas Robinson, City St George's, University of London and Outi Lundahl, University of Groningen

Following a vegan lifestyle isn’t always easy. Navigating its burdens can signal a new you.

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Joined August 10, 2019