Moviegoers familiarize themselves with the joystick that will allow them to interact with the film ‘I’m Your Man’ during its premiere on Dec. 16, 1992. AP Photo/Richard Harbus February 28, 2018 From Smell‑O‑Vision to Astrocolor, the film industry’s biggest innovation flops Leo Braudy, USC Dornsife College of Letters, Arts and Sciences; Scott Higgins, Wesleyan University; Stephen Groening, University of Washington, and Thomas Delapa, University of Michigan Sound, color and special effects transformed the moviegoing experience. These inventions decidedly did not.