Terry Flynn

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  • Graduate Director and Associate Professor, Master of Communications Management Program, McMaster University
The rapid pace of AI development presents a challenge for the communications field. (Shutterstock)

AI without limits threatens public trust — here are some guidelines for preserving communications integrity

Terry Flynn, McMaster University and Alex Sévigny, McMaster University

Clear guidelines for communicators’ use of generative AI, will help avoid an explosion of misleading information, the erosion of public trust and the misuse of personal data on an unprecedented scale.
Britain’s Prince William and Kate, Princess of Wales, leave Buckingham Palace to meet South Korea’s President Yoon Suk Yeol during his state visit to the U.K. in November 2023. (Jonathan Brady/Pool Photo via AP)

The PR silence around Princess Kate’s well‑being fuels frenzy about photo mishap

Terry Flynn, McMaster University and Alex Sévigny, McMaster University

Effective strategic communications about Kate Middleton’s condition would have helped the princess better protect her privacy, while building bridges of trust and transparency with the public.

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