Teea Palo

I am interested in the work of actors in the marketization of places, and in particular the devices and practices of constructing, organising and shaping sustainable marketplaces. Ranging from business models to myths and stories as market-making devices, my work explores ways in which actors narrate, circulate and share stories of imagined markets, and how such stories are performed and materialised into markets.

I am working on a number of projects in the field of tourism and culture trying to understand how multiple actors and stakeholders can marketize places sustainably and responsibly.

My work has been published in key marketing and organisational studies journals, such as Organisation Studies, Journal of Business Ethics, Marketing Theory, Journal of Business Research, Industrial Marketing Management, and Consumption Markets & Culture.

Research

A tale of two markets: Exploring the spatiality of market controversies (2026) with Josiane Fernandes

Introducing place branding as valuation: The case of Limerick’s bid to become European Capital of Culture (2026) with Annmarie Ryan

Making space and beating a path to a marketplace: The uneven spatial ordering of Christmas tourism markets (2024) with Torik Holmes, Josiane Fernandes

The emergence of concerned partnerships in the ethical marketization of place: A narrative lens (2023)

'Spatio-market practices’: Conceptualising the always spatial dimensions of market making practices (2021) with Torik Holmes, Josiane Fernandes

Performing a myth to make a market: The construction of the ‘magical world’ of Santa (2020) with Katy Mason, Philip Roscoe