Tatiana Sokolova

I am an assistant professor at the Marketing department of the Tilburg School of Economics and Management. I got my Ph.D. from the Marketing Department of HEC Paris in June 2015.
​
I work in the area of judgment and decision-making, focusing on factors that make people change the way in which they process information when they shop, vote, or assess risk. For example, I examine when people are more likely to rely on deliberative versus heuristic-based processing; or when they focus on positive or negative candidate attributes in voting. My research on consumer decisions and voting behaviors has been published in leading international journals.